New Face at Iron Coaching

The twists and turns of life produce unforeseen outcomes.

The morning of April 30th 2013 started out as a typical Tuesday, each Intraversato family member in his or her get-the-day started process.  Fast-forward to 7:25am, the time that showed on my phone when an ambulance, loaded with Pat, my husband and Iron Coaching founder, rushed from our driveway en route to OHSU.

Twenty minutes later I received a call from an emergency room neurosurgeon telling me that Pat had an “acute subdural hematoma” – medical terminology for a massive bleed in his brain.  Barely comprehending the situation, I authorized them to remove a section of his skull to alleviate the pressure on his brain and save his life.   I got to the hospital just in time to see him in the ER – words can’t adequately describe that moment.

From the procedure came a diagnosis – arteriovenous fistula, AVF for short.  For the laymen, it’s an improper connection between an artery and a vein.  Over time, the vein can’t take the pressure and bursts, creating the massive bleed.  Two days after his admission to the hospital surgeons performed a second brain surgery to correct the problem.  It would take pages to account for what happened over the course of a hospital stay, but on May 8th 2013 Pat came home.

As one could imagine, this story might not have had a happy ending.  The mortality rate for his initial diagnosis is 80%.  This point has not been lost on the Intraversato clan.  As I tell people, we not only dodged a bullet, I heard it whirring past.

For those of you who know Pat, he has energy and fight, helping him to make a full recovery.  In September 2013 he went back to work full time.

Being on the other side of watching Pat and contemplating how close I came to having my world turned totally upside down, had a profound impact on me.  I started thinking about my life. Was I living it on my terms, without compromise?

Though just in my first year of a new and exciting job, I felt pangs of distress.  I was getting things accomplished … but was I using my talents and gifts to the fullest?  I was helping an upstart gain a foothold in the fast paced innovation space (my favorite thing to do), but why wasn’t I using that energy closer to home?

After this I started thinking about what to do and what was keeping me from it.  As it turned out, the only thing was my own fear – and after what I’d been through in my 9 days by my husband’s side, I decided that I’d rather be courageous than fearful.

1842526298_cowardly_lion1_thumb_330x277_48783_answer_2_xlargeSo here I am, the new face at Iron Coaching.  My career has been dedicated to building sales teams, coaching sales professionals and in every occasion growing revenue using a strategic, customer-centric approach.  I got my start in sales at Xerox in the 80’s, and I’ve honed my craft in the 20+ years I’ve spent at marketing strategy and research agencies.  I’m drawn to situations where I need to polish a hidden gem or tackle a big challenge. My professional recognition and personal satisfaction center around transforming something good into something great.

I look forward to this new adventure.



About the Author:

Sandy Intraversato brings 25 years of consulting, sales and senior executive experience to her role as Partner at Iron Coaching. She’s recognized professionally and personally for leadership, strategic acumen, and ability to inspire, motivate and coach others to achieve their goals. As a coach she helps clients develop and implement strength and emotionally intelligence based strategies to transform how they work, lead and develop relationships.